MD. SAFIKUL ISLAM
CAREER OBJECTIVES
To leverage a strong track record in woven, denim, and knitwear
merchandising to drive innovative product development and optimize
global vendor networks. I aim to consistently exceed ambitious
growth targets by delivering measurable results within a forward-
thinking organization.
WORK EXPERIENCE
1. Kismet International
(UK based sourcing)
Senior Merchandiser
( 2023- PRESENT)
CONTACT
Phone
+8801954575436
• Managed end-to-end merchandising for Woven & Denim products
in the Ladies & Men’s wear division (Buyer Bonmarche, JMK,
Primark, River Island) , collaborating closely with Sales, Design, and
Product Development to meet 95% seasonal deadlines annually.
• Set strategic planning for production and order placement for
upcoming season. Leveraging in-depth experience from running the
Production plant to optimize outcome.
• Conducted individual vendor SWOT analysis every season,
developing strategies based on current product category performance
and last season's KPIs to guide order allocation.
• Monthly Selling reports analyzed to identify market trends and
recommended strategic actions that led to a 7.2 % increase in sales
for specific product categories.
• Spearheaded day-to-day trouble shooting and issue resolution
across the supply chain, while also revising and establishing new SOPs
to prevent recurring production problems and improve efficiency.
• Maintained transparent communication and high visibility for the UK
counterpart, offering solutions and developing multiple
simulation models to ensure collective decision-making leads to
the most favorable outcome (from styling to logistics ). In summer 26
35% reduction in miscommunication errors and improved
collaboration.
• Managed full vendor performance , including new vendor
onboarding and SOP establishment, and holding KPI analysis and
improvement meetings with running vendors to address and improve
weaknesses .
Email
safikul.bd200@gmail.com
Address
Savar, Ashulia, Dhaka-1344
Bangladesh.
EDUCATION
• B.Sc. in Apparel Manufacturing &
Technology
BGMEA UNIVERSITY OF FASHION AND
TECHNOLOGY (2012-2015)
• Higher Secondary School Certificate
BPATC SCHOOL & COLLEDGE (2010)
• Secondary School Certificate
ALHAZ JAFAR BAPARI HIGH SCHOOL (2008)
LANGUAGE
ENGLISH & BENGALI
SKILL
• Strategic Planning
• Cross-functional Leadership
• Digital Skill Microsoft Proficiency
• Data-Driven Insights
• Market Trend Analysis
• Inventory Control
2. Kaizer Knitwear’s Ltd.
Senior Merchandiser ( 2020-2023)
• Successfully negotiated competitive costing with New Yorker (Dept FB Sister & Amisu), resulting in cost saving
for key products within the Free Assembly account. This directly contributed to enhanced profitability and
operation efficiency.
• Oversaw the complete order lifecycle for New Yorker (Free Assembly), from initial raw material assessment
and Bill of Materials (BOM) sheet preparation through meticulous production follow-up, quality assurance,
and final delivery to customer warehouses. This ensured efficient and accurate order fulfillment.
• Managed seamless supply chain operations through close coordination with every production section and
local suppliers. This sustained a positive increase of on-time delivery. For all assigned orders, demonstrating
strong logistical control and reliability.
• Maintained accurate and timely updates on New Yorker, ensuring clear communication and providing real-time
visibility of order status to all internal and external stakeholders. This streamlined information flow and proactive
issue resolution.
• Cross-Functional Forward Linkage Support: Provided critical forward linkage support to overseas commercial
teams, facilitating the smooth and efficient progression of international orders from initiation to completion.
3. Vertex Group
Merchandiser
(2016-2020)
• Worked closely with exclusive buyers Tesco, Brax, and ECI , supporting end-to-end merchandising and operations.
Handled development of all types of samples, trims, accessories, and initial product concepts in alignment with buyer
expectations.
• Supported end-to-end new product development cycles for major accounts coordinating sampling and
production for new seasons. Assisted in material sourcing for new developments, contributing to the successful
Assisted senior merchandisers in day-to-day business operations and order execution, ensuring smooth workflow
and timely follow-up.
• Maintained effective communication with suppliers to ensure a clear understanding of buyer requirements and
specifications. Coordinated with the production and commercial teams to facilitate timely shipments and resolve
any operational bottlenecks. Assisted in price quotation preparation and ensured timely submission of development
samples.
• Responsible for booking trims, accessories, and fabrics, and ensuring their on-time delivery by following up with
suppliers. Created packing lists, maintained detailed order files by style, and shared necessary documents and
updates with relevant departments
AWARDS & RECOGNITION
Highest Performance Bonus Recipient 2022 Kaizer Knitwear’s Ltd.
Recognized for exceptional contributions and exceeding key
performance indicators in merchandising.
REFERENCE
Md Sazzadul Haque
AGM Marketing &
Merchandising
Md. Asfaqur Rahman
AGM Marketing & Merchandising
(Vertex Group) (Kaizer Knitwear’s Ltd)
Email : sazzadul.haque@vertexgroup.com.bd Email : asfaqur@kaizerknitwears.com