Results-driven Senior Merchandiser (Woven & Denim) with proven expertise in managing end-to-end product lifecycle from
development to shipment, ensuring buyer satisfaction, quality compliance, and on-time delivery. Strong capabilities in costing,
vendor negotiation, production planning, and global supply chain coordination, with a track record of resolving challenges
under pressure.
Built a solid foundation in sweater merchandising, excelling in sample development, sourcing, and cross-functional execution.
Now seeking to step into a more strategic, high-impact merchandising or buying role to drive business growth and operational
excellence.
Buyer Handling Experience:
▪ Currently overseeing SPAO (E-Land Group) at E-Land BD Liaison Office, handling end-to-end merchandising for a
premium international brand with retail presence across China, Malaysia, and Korea.
▪ Previously handled multiple E-Land retail brands, including The Day Girls, Paw in Paw, Roem Girls, Celden, Check,
and OHoo Kids , ensuring consistent delivery and alignment with brand standards.
▪ Managed LC Waikiki and Okaïdi accounts at D & S Pretty Fashion Ltd. (Sweater Division), ensuring smooth order
execution and buyer compliance.
Technical and Production Skills:
▪ Fabric & Trim Knowledge | Fabric Consumption Optimization (Style-wise) | Trims & Accessories Cost Control | Sample
Development Process | Pattern & Fit Understanding | Quality Standards & AQL | Production Planning & TNA
Management | Garment Washing | Production & Operational Skills | Order Execution & Follow-up | Critical Path
Management | Vendor Management | Problem Solving in Production |Costing & Sales Contract Management |
Consumption & Costing | Cross-functional Communication | Advanced MS Excel | MS Office | Office Outlook
Soft Skills:
▪ Strong communication & stakeholder management | Negotiation & vendor management | Problem-solving &
decision-making | Time management & deadline orientation | Cross-functional coordination | Attention to detail &
quality focus | Adaptability & multitasking | Ownership & accountability
Work Experiences:
E-Land BD Liaison Office | Senior Merchandiser (Woven & Denim) | January 2025 – Present
Uttara, Dhaka, Bangladesh.
Previous Roles : Assistant Merchandiser (Dec 2018 – July 2019) | Merchandiser (July 2019 – December 2024)
Key Responsibilities:
▪ Directed end-to-end product lifecycle management, Coordinate with supplies to ensure on time delivery and to
monitor process at different stages of the critical path.
▪ Led denim washing operations from sample development to bulk production, independently granting approvals and
maintaining consistency in quality.
▪ Developed accurate costing sheets and price quotations; executed strategic vendor negotiations to optimize cost
efficiency.
▪ Orchestrated shipment planning and execution, ensuring strict adherence to ETD/ETA timelines.
▪ Produced and presented comprehensive weekly style performance reports to Country Manager and Head Office Brand
Manager.
▪ Administered PI and L/C processes in close coordination with the commercial team, ensuring seamless documentation
and compliance. maintain strong relationship with buyers, supplies and internal parties
▪ Managed vendor relationships effectively under high-pressure situations, demonstrating strong decision-making and
problem-solving capabilities.
▪ Resolved shipment-related issues proactively through direct buyer communication, minimizing delays and operational
disruptions. Prepare merchandising related reports.
▪ Coordinated sourcing of bulk trims and accessories from both local and international suppliers, ensuring timely
availability.
▪ Maintained robust communication with overseas suppliers, independently managing cross-border operations and
execution.
Md. Shihab Uddin
Merchandising Professional | LinkedIn Profile : https://www.linkedin.com/in/shihab-uddin-9304a511b/
Uttara, Dhaka- 1230 | +88 01722535103 | shihab.amt132@gmail.com
Key Achievements:
▪ Delivered end-to-end merchandising with consistent on-time shipments and full buyer compliance.
▪ Independently led denim washing approvals, accelerating bulk production readiness.
▪ Optimized costing and vendor negotiations, improving cost efficiency.
▪ Proactively resolved shipment challenges, ensuring smooth execution and strong buyer satisfaction.
D & S Pretty Fashion Ltd. | Assistant Merchandiser (Sweater) | April 2017 – November 2018
Gazipur, Dhaka, Bangladesh.
Key Responsibilities:
▪ Coordinated sample development (proto, fit, PP) with the sample section, ensuring timely preparation and dispatch
to buyers.
▪ Managed yarn, trims, and accessories sourcing for sampling and bulk, ensuring on-time availability.
▪ Liaised with buyers and internal teams to track approvals, comments, and order requirements.
▪ Monitored bulk production progress (knitting, linking, finishing) in line with TNA to meet shipment deadlines (ETD).
▪ Followed up on yarn booking, dyeing, and in-house status of all materials before production start.
▪ Maintained merchandising documentation, including order sheets, TNA, approvals, and ERP updates.
▪ Ensured quality compliance by tracking lab dips, yarn shades, and sample approvals before submission.
▪ Coordinated cross-functionally with production, planning, quality, and commercial teams to ensure smooth order
execution.
▪ Supported Senior Merchandiser in handling multiple orders, ensuring timely delivery under tight deadlines.
Key Achievements:
• Delivered on-time sample development and bulk production by driving strong cross-functional coordination.
• Ensured seamless material readiness, eliminating production delays and improving workflow efficiency.
• Maintained strict adherence to TNA, achieving consistent on-time shipment performance.
• Strengthened quality compliance through effective approval tracking and pre-shipment validation.
Academic Credentials:
▪ M.Sc in Textile Engineering | BGMEA University of Fashion & Technology | 3.03 | 2022
▪ B.Sc in Apparel Manufacture & Technology | BGMEA University of Fashion & Technology | 3.63 | 2017
▪ HSC in Science | Ahammed Uddin Sha shishu Niketon School & College | 4.90 | 2012
▪ SSC in Science | Tulshighat Kashinath High School | 4.75 | 2010
Certifications & Professional Development:
▪ Quality Control | BGMEA University of Fashion & Technology | 1-Month | 2016
▪ Lean Manufacture | BGMEA University of Fashion & Technology | 1 -Month | 2016
▪ Industrial Training | Alif Casual Wear Ltd (Denim Bottom Unit) | 2-Months | 2016
International Exposure:
▪ Selected for a 7-day business trip to E-Land Head Office, South Korea ( February 2026 ), representing the organization
in cross-functional discussions and gaining global business insights.
References:
▪ Eng. Saidur Rahman | General Manager | SSTS BD Liaison Office | +88 01819131635
▪ Sabbir Ahmed | Senior Business Expert | H&M | +8801674080927